WorldWide Drilling Resource

leader in the market. A plan with realistic short- and long-term marketing goals to attract new cus- tomers and grow the business can be a great way to keep the advertising focused. Always look to improve and think of new and unique ways to promote the business. Develop new advertising approaches such as creating a new logo or getting a memorable phone number. Keep a file of good ideas, direct mail samples, great ads, and other information, and use it to brainstorm periodically for new ways to gain visibility and drive in new business. One of the easiest ways to gain visibility is by getting people to talk about what the business does. So, marketing through participation in appropriate industry associations, local and state businesses bureaus, city clubs, and other relevant groups will be a great tool. In the end, keep the message simple and clear while focusing on what the business can do best for its customers. Marketing takes work and resources, but it’s an investment meant to grow the business and propel it into the future. CLAY-DRILL™ is a polymer-based drilling fluid from Baroid Industrial Drilling Products . It is designed for short-length horizontal directional drilling applications to provide borehole stabilization, counteract the sticking tendencies of clay, and maximize clay/shale inhibition without the need for additional additives. Service Wire’s PTJ Series Round Jacketed Submersible Pump Cable is now rated for direct burial. It is suitable for use within the well casing to supply power to the pump, and where extra mechanical protection during installation and operation is required. Effective Marketing cont’d from page 40. 54 FEBRUARY 2017 WorldWide Drilling Resource ®