WorldWide Drilling Resource

9 WorldWide Drilling Resource ® FEBRUARY 2017 Hot Off the Press page is proudly sponsored by Aries Industries, Inc. Permatex Wins Award Permatex ® , a leading innovator in chemical technology for automotive main- tenance and repair, received the Best Merchandising/Advertising Award for its Fast Orange Grease X Mechanic’s Laundry Detergent. The award was pre- sented by the Import Vehicle Community as part of its 2016 Import Products and MarketingAwards at the 2016Automotive Aftermarket Products Expo Show. Dan Clarke, senior product manager at Permatex noted, “When we launched our Fast Orange Grease X Mechanic’s Laundry Detergent, we wanted to focus on the plight of our primary customer, the professional mechanic. So we de- veloped advertising assets that talk di- rectly to a nagging issue that plagues mechanics and their households on a daily basis, namely greasy and smelly work clothes that simply don’t come clean with regular detergents. We placed these advertisements in a variety of print, web, and social media outlets.” The company said Fast Orange Grease X is a first- to-market, professional- grade laundry detergent specially formulated to clean grease, stains, tar, oil, automotive fluids, and odors from work clothes. It features a built-in pre- treater which removes up to 99% of au- tomotive stains and odors. Grease X also incorporates a proprietary soil re- lease/antistatic agent to repel future soils and keep the washing machine clear of residual grease, which can end up on clothes in the next wash. For a link to this website, visit: worldwidedrillingresource.com