WorldWide Drilling Rescource

www.starironworks.com 257 Caroline Street Punxsutawney, PA 15767 800-927-0560 • 814-427-2555 Fax: 814-427-5164 SERVINGTHECONSTRUCTION INDUSTRY Serving the Drilling Industry 23 WorldWide Drilling Resource ® OCTOBER 2019 ExxonMobil - “Carrying the Brand” Adapted from ExxonMobil Energy Factor The history of ExxonMobil can be charted largely by the vehicles that have carried its cargo. The company, starting as Standard Oil, experienced a decades-long period of growth, ultimately forming today’s ExxonMobil. Each merger, acqui- sition, or rebrand came with a colorful tale, often told through ads and logos stamped on the sides of trucks and other gasoline carriers. Standard Oil Company of New York (Socony) was one of the first to use horse-drawn tank wagons. Socony pur- chased Gilmore Oil Company in 1948, and is one of the her- itage companies of today’s ExxonMobil. Standard Oil purchased one-third of Vacuum Oil in 1879; the same year, Vacuum introduced the revolutionary Gargoyle 600-W Steam Cylinder Oil. In the 1930s, the Gargoyle™ brand emblazoned on shiny new gasoline trucks was symbolic of the Socony-Vacuum Oil Company, which eventually became Mobil Oil Corporation. Standard Oil Company used the brand name ESSO to market products starting in the 1900s; ExxonMobil continues to market fuel under the ESSO brand in a number of countries. Jersey Standard bought 50% of Humble Oil in 1919. Based in Texas, Humble Oil provided the fuel of choice for notorious playboy and Texan in- ventor Howard Hughes for use in his planes. Humble Oil was acquired by Standard Oil of New Jersey in 1959, and in 1973, Humble Oil became Exxon USA. Mobil 1™ synthetic motor oil, born out of Socony-Vacuum Oil’s Mobilgrease brand, has been a sponsor brand for sports like Formula 1 and truck racing since 1978. Today’s ExxonMobil Aviation is one of the world’s largest suppliers of jet fuel for commercial airliners. Since the ExxonMobil merger in 1999, the company has continued advancing distribution methods for fuels and products. Gilmore Oil Horse-Drawn Carrier Gargoyle™ Oil Truck Anglo American Oil Truck Humble fueling Hughes’ plane. G&O