WorldWide Drilling Resource

32 OCTOBER 2013 WorldWide Drilling Resource ® the answer you are looking for will pop into your head when you least expect it. Albert Einstein came up with E=MC 2 in a dream. Here are two easy ways you can expose yourself to new stimuli. First, simply read more. Read a variety of magazines - not just the ones you like. Pick ones on subjects you know noth- ing about. Second, listen to a broad mix of radio stations. Select a different for- mat each week, and again, don't choose what you already enjoy. Force yourself to acquire, or at least experience, new tastes. Living a creative lifestyle is great, but occasionally you need answers now , yet nothing is forthcoming from your brain. Here's an innovation tool that will help jumpstart your creativity when you need it most: I call it “Put It In Writing!” Write down everything you know about the problem - every aspect and every- thing it affects. Pretend you're writing a term paper or a report for a third party who knows nothing about it, yet needs to know everything. The very process of writing in such detail forces you to Wilson cont’d from page 31. look at the issue from many angles - to get a different perspective - and this is the key that often stimulates a workable idea. When you have a number of peo- ple to work with, a fun way to generate ideas is to use brainstorming. This is when a group gets together and every- one throws out ideas until a useful one is found. However, for brainstorming to work, a few rules must be followed: 1. All ideas are valid. This encour- ages people to take risks and offer outrageous ideas. 2. All participants are equal and no one is allowed to critique or evalu- ate anyone's idea. 3. Go for as many ideas as possi- ble - quantity over quality - then sort for the best one later. 4. Branch out and expand upon ideas as they are offered. Build on it or morph it to take the brain- storming process to a new level. Developing your ability to think cre- atively prepares you to handle difficult situations as they arise, and think faster on your feet. You’ll recognize opportu- nities others will miss. Plus, you'll find you're getting more out of life. When your mind is open to new stimuli, you'll discover exciting new things to do. Take the less obvious choices you're offered and see what new thoughts you begin to have. You may be pleas- antly surprised! Robert Robert is an author, humorist, and innovation consultant. He works with companies that want to be more com- petitive and with people who want to think like innovators. For more information on Robert, visit www.jumpstartyourmeeting.com or contact him via e-mail at admin@ worldwidedrillingresource.com 2013 Offshore Technology Conference Houston, TX WOW! Engines are big in Texas! Roy, Lloyd, & Michael are here for GEFCO/King Oil Tools. Looks like Justin at the Gardner-Denver booth! An outstanding group from DoubleLife Corporation! Hope you stopped by to see Matthew at the CESTUS booth! Guowei Lui at the Lilin booth. The Scorpion Oil Tools crew is proud of their tools. Looking for some great deals this month? Check out the WorldWide SUPER MART™ !