WorldWide Drilling Resource

20 MAY 2018 WorldWide Drilling Resource ® Time-Saving Tips for Business Social Media Accounts Adapted from Information by the U.S. Small Business Administration Social media is powerful for small businesses. But while it may be free to use the majority of social media features, there’s still a cost: it can eat hours of your time or the time of your team. Here are some proven ways to save time on social media marketing while still being powerfully effective: 1. Don’t waste time looking at pretty follower charts. It might make you feel good to see how many likes and followers you’re gathering, but it’s not usually a good measure of your impact. Focus instead on measuring something with a busi- ness effect, like how much traffic comes to your site from social sites, or which types of updates get the most engagement. This kind of knowledge keeps you from repeating fruitless techniques and helps save time in the future. 2. Limit your platforms. Would you rather dabble on five or six different social networks and not gain significant engagement on any? Instead, try posting updates on just two platforms, and do a great job on them. 3. Choose platforms where you will find customers. you can spend half your work week on a social platform, and still accomplish nothing if you haven’t chosen the right platform. Ultimately, it’s about advancing your business; therefore, you need to reach target customers. Pick the main platforms where your customers can be found. For those selling to consumers, it’s likely to be a platform like Facebook or youTube. For those selling to businesses, it might be LinkedIn or Twitter. 4. Consistency = Efficiency. Once you get in the habit of doing something repeatedly, it becomes easier and faster. Set aside time regularly for social media. you won’t fumble around due to unfamiliarity. 5. Give it to someone who wants it. Whether it’s you who loves social media, or someone on your team, or a third party - give the job to someone who can embrace it. When we enjoy something, we go at it with gusto and without procras- tinating. 7. Automate (with moderation). Automation tools like Hootsuite or Social Oomph make posting updates faster and eas- ier. Just don’t take it to extremes. No one wants to follow an account that seems like a bot. Use a mix of automation along with personalized interaction such as responding to others, asking questions, or simply chatting occasionally. 8. Use automated reports and dashboards for efficiency. Measuring the right activity (see #1 above) is crucial; but you should take advantage of technology when measuring and monitoring. Set up regular reports and have them e-mailed to you once a week. For exam- ple, if you use Google Analytics for your website, you could have social analytics reports automatically sent to you each week. Also, take advan- tage of tools allowing you to view all activity from a single, central dash- board, such as Hootsuite, instead of taking the time to log into individual analytics on multiple platforms. By following these eight tips, you can streamline social media activities to become more effective and efficient (and hope- fully more profitable!). You can master the art of saving time on social media! Photo courtesy of mkhmarketing.wordpress.com The Big Flush from Infinity Tool Mfg. provides high volumes of drilling fluid at low pressures to give high performance in softer drilling conditions. Designed specifically for soft sand and shale, Big Flush is ideally suited for geothermal and water well drilling. Infinity Tool Mfg. is a Valued WWDR Advertiser 302-684-3197 FAX: 302-384-0643 142 Broadkill Rd. • Milton, DE 19968 www.atlantic-screen.com email: atlantic@ce.net Manufacturers of Slotted & Perforated Pipe ranging from ½” to 24” diameter Atlantic Screen & Mfg., Inc. • Well Rehab. Products • Manholes • Bentonite • Filter Sock • Inline Chemical Mixers • Sampling Bailers • Clear PVC Pipe • Locking Caps