WorldWide Drilling Resource

The “Idiots” Corner by “Billy Bob Smith” Is your organization next? I know I have talked about relevance in a previous article, but as we head deeper into 2018, since it is such an important topic, I thought I would give you a few more examples of why and how individuals and organizations fail to grasp the importance of relevance in a rapidly changing world. My real focus here is not on just relevance, but the importance of embracing change and the stupidity of ignoring it. I’m not going to include the thousands of small- to medium-size organizations, just a few you might recognize. Well, here are a few - the industry they were in still exists with other organizations who don’t act stupid. They were all run by egotistical, out-of-touch, poor, and stupid leaders. They could all still be in business if they had maintained customer and market relevance. So, before I give you my short list, let me ask you; as a manager, business owner, executive, or even employee, are you maintaining relevance? What is relevance, you ask? Duh - Relevance is the ability and willingness to stay ahead of the curve when it comes to customer and market desires and needs when it comes to what they want to buy, how, where, and when they want to buy it. Get it? Relevance is not about how you want to run the organization, what you want to sell, how you want to sell it - period. It’s a “customer”-focused and not an “organization”-focused business strategy. See a common denominator with any of the following? This is just a small number of the organizations during the past 50 years which no longer exist or were forced to reorganize because they lost relevance. Remember them? Feel free to add some of your own, but if you don’t want to be added to the list - get and stay relevant and don’t wait for the market to tell you you are getting out of touch. Don’t know how to do this? Again - duh - ask your customers. Ask lost cus- tomers. Ask customers you have been unable to attract or acquire. Who are your competitors getting and you are not? Where are your competitors ahead of you, and why? Got it? To stay ahead of the curve, you’ve got to stop being stupid and get smart before it’s too late. Billy Bob Contact him via e-mail to michele@worldwidedrillingresource.com “It has long been an axiom of mine that the little things are infinitely the most important.” ~Arthur Conan Doyle, The Memoirs of Sherlock Holmes ! " # ! 26 MAY 2018 WorldWide Drilling Resource ® Eastern Airlines Motorola Hummer Polaroid Pan Am Airlines Oldsmobile Piedmont Airlines Trans World Airlines Schwinn Bicycle Kodak Woolworth’s Blockbuster Planet Hollywood Bethlehem Steel Bennigan’s Borders book stores Howard Johnson’s Studebaker