WorldWide Drilling Resource

47 DECEMBER 2022 WorldWide Drilling Resource® Groundwater Week Booth 158 Colonial Pipeline Recognized for Outstanding Crisis Response to Cyberattack Adapted from Information by Colonial Pipeline Company Colonial Pipeline Company, founded in 1962, connects refineries primarily located on the Gulf Coast with customers and markets throughout the Southern and Eastern United States through a pipeline system spanning more than 5500 miles. The company delivers refined petroleum products such as gasoline, diesel, jet fuel, home heating oil, and fuel for the U.S. military. The Public Relations Society of America awarded Colonial Pipeline Company the Silver Anvil Award of Excellence for its communication response while managing through a national crisis and changing the playbook in the process. On May 7, 2021, Colonial became a household name in the United States and around the world as a result of a cyberattack. In the following days, communities up and down the East Coast felt the stress of product shortages created by panic buying. Early on, Colonial recognized providing accurate and timely information would be central to an effective response. While fielding over 1000 media inquiries, developing regular employee updates, preparing for daily government briefings, and supporting operational and information technology response teams as they worked to restore the system, the communications team pulled together to ensure messaging ran through every aspect of response to this historic event. “This award is a testament to the agility of the team, the relationships formed across the company, and the ability to recognize and overcome barriers that could have easily crippled our ability to communicate with our employees and key stakeholders,” said Colonial Senior Vice President of People and Chief Communications Officer Angela Long. “I’m so proud of the team for their dedication and commitment to open, honest, and timely information when all eyes were on us and there were so many unknowns.” For over 75 years, the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations. Silver Anvil Awards celebrate the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. Colonial shares this honor with its crisis consulting firm of record, FTI Consulting. The Colonial Team with retired Sr. Communications Director Kevin Keeney and the Company’s crisis consulting firm of record, FTI. G&O